We know some businesses have a love-hate relationship with industry exhibitions and tradeshows but at Caboose & Co, we place great value on making connections that benefit the business long after the event is over. Like many of our colleagues, we ensure careful consideration is taken to fill our annual marketing calendar with events that offer quality rather than quantity.
You cannot put a price on good networking opportunities as you never know who you will meet and our team seek out events filled with like-minded event professionals keen to participate in valuable business exchange – be that expertise, ideas or services. We are happy to share that we found an exhibition that does all that and more – a real success story!
No date is more pivotal, in our opinion, than attending The Showman’s Show. It truly delivers on its promise to showcase the best products, services and entertainment for the festival, outdoor and special events sector. As an ambitious provider of long-term lease temporary pop-up infrastructure, exhibiting last year gave our team the optimum platform from which to launch our new Caboose units – spreading the word about our accommodation solution and striking up valuable business relationships.
One conversation in particular proved vitally important for the future growth of the Caboose offering and for that we have the organisers of The Showman’s Show to thank – it was at the 2018 show that we met the team from Arkle Finance.
The asset finance specialists were struck by seeing our product innovation in the shape of our double en-suite ‘Scotsman’ and subsequently have completed the provision of a commercial loan facility which has supported our extensive growth plans.
Caboose & Co managing director, Tom Critchley explains: “Our new relationship with Arkle Finance marks an exciting and positive step forward for the business. As a young and ambitious events supplier, this financial partnership allows us to enter a progressive phase of product development, team growth and business expansion.
“We pride ourselves in delivering a high-end product that is redefining the industry definition of luxury temporary accommodation, with a service offering designed to assist event organisers improve facility standards and profitability. We are thrilled with work with Arkle Finance and look forward to this partnership enabling us to add a new Caboose style to our fleet.”
We look forward to what returning to The Showman’s Show this year has in store for us – come and chat to the team on Stand 121 about how we can help you improve on-site crew wellbeing with our Caboose offering.