This summer’s heatwave undoubtedly added to a great year for the outdoor event industry but what trends did we spot as the sun shone down?
The threat of a terrorist attack is now a real possibility and something that all event organisers must take seriously and plan for. Bag searches are now a regular occurrence and we’ve seen restrictions on the size of bags allowed into venues, the Rolling Stones tour insisted that only bags under the size of an A5 piece of paper were allowed. Whilst drones are somewhat of a double-edged sword for the event industry, there is no denying that there is value in using them for security purposes. The organiser of this year’s Coachella festival used them to keep a vigilant eye on the crowds and it is certainly something that we can expect to see more of here in the UK in the coming years.
Live music continues to draw crowds and add to the overall visitor experience. Up and down the country we’ve seen stages added to established events in recent years. No longer the reserve of racecourses, many major sporting fixtures now include a big selling artist on their scorecard – Rudimental and Simple Minds both rocked the crowds at this year’s BMW PGA Championship. Countryfile Live added The Summer Party which was held in the main arena at the end of each day and saw Newton Faulkner and The Shires headline.
Shift towards cashless
With advancements in event technology improving all the time, a cashless festival is now a very real possibility. This year’s 2000 Trees was able to achieve just that, utilising Playpass’ RFID technology. The organisers have hailed it a huge success and stated that queues were vastly reduced. Bestival and Camp Bestival also made a sizeable shift towards a cashless festival. Utilising Tappit’s contactless payment wristbands for the first time, they were able to streamline the payment process whilst capturing more data from festival goers.